Log in to Pinterest, click Create, choose Create Pin, upload an image, add a title, description, and link, choose a board, and click Publish.
Steps
- Log in to Pinterest.
- Click Create, then Create Pin.
- Upload an image or video (vertical 2:3 ratio, like 1000 x 1500 pixels, works best).
- Add a title, description and destination link.
- Choose a board.
- Click Publish.
Tips
- Use keywords in titles and descriptions.
- Add alt text.
- Post consistently.
- Use a business account for analytics.
Pin lengths
Titles up to 100 characters, descriptions up to 500.
Scheduling
You can schedule pins up to 30 days ahead.
Rules
Follow Pinterest’s community guidelines.
Video
Video pins are supported.
Pin formats
- Standard pins use a 2:3 ratio, such as 1000 by 1500 pixels, which Pinterest recommends.
- Video pins also work best in vertical formats like 9:16, and can be from 4 seconds up to 15 minutes.
- Pinterest says file sizes can be up to 20 MB for images and 2 GB for videos.
Titles and descriptions
- A title can be up to 100 characters, but only the first 40 or so show in the feed.
- The description can be up to 500 characters. Put the main keyword first.
- Pinterest is a search engine, so keywords matter more than hashtags.
Boards
Create boards with clear topic names, add a short description and put pins in the most relevant board. Boards can be secret or public.
Linking
Every pin can link to a web page, so Pinterest drives traffic to the site. Claim your website in a business account to get analytics.
Business account
A business account is free. It adds analytics, ads and rich pins, which pull extra details from the page such as the title, price or recipe data.
Best timing
Pins keep circulating for months, unlike posts on many other platforms. Posting a steady few pins per day beats bulk posting.
Analytics to watch
Impressions, saves, outbound clicks and engagement rate. Saves matter most, because they spread the pin to new people.
Pin specifications and design
Pinterest recommends a 2:3 aspect ratio for standard pins, such as 1000 by 1500 pixels, and file formats of PNG or JPEG under 20 MB. Video pins can be 4 seconds to 15 minutes, with the recommended length being 6 to 15 seconds for best results, and square, vertical or 9:16 formats. Pinterest reports that more than 80 percent of weekly users say they discover new brands and products there, and the platform has about 520 million monthly active users as of 2024. Titles can have up to 100 characters, descriptions up to 500, and the first 50 to 60 characters of a title are most visible. Add keywords naturally in the title, description and board name, since Pinterest works as a visual search engine.
Publishing and tracking results
Create a business account for free to access analytics, claim your website and use Rich Pins that pull metadata. Pinterest says new pins can take weeks to build traction, as pins have a long lifespan compared to posts on other platforms. Save pins to relevant boards, add a destination link, and post consistently, for example a few fresh pins per week. Use the scheduling tool to plan pins up to 30 days ahead. Check the analytics panel for impressions, saves, outbound clicks and engaged audience. Follow Pinterest’s community guidelines, which prohibit misleading links and spammy behavior.
Based on data from Pinterest Help and Pinterest Business
